What’s in a name? When it comes to naming your business, the better question might be “what’s not in the name?” After all, the company we know as Apple is Apple. Not Apple Computers. Not Steve Jobs’ Apple. Microsoft? Again, just Microsoft: not Bill Gates’ Microsoft. Many other companies follow...
You decide to start your own small business. You’ve done the necessary research, and answered these fundamental questions: What to name your business? What products or services will you offer? Who are your customers? Who are your competitors? Will the business be a sole proprietorship? You even created a business...
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