Tag - marketing

What’s in a name?

What’s in a name? When it comes to naming your business, the better question might be “what’s not in the name?” After all, the company we know as Apple is Apple. Not Apple Computers. Not Steve Jobs’ Apple. Microsoft? Again, just Microsoft: not Bill Gates’ Microsoft. Many other companies follow...

Find Your Holiday Market

Local craft fairs and temporary markets are popular during the holiday season. Continue reading for some simple steps to be prepared for your small business' first market, fair or festival.

Finding Your Customers, Knowing Your Customers

Are you intimidated by using data for business or marketing plan? Are you not sure how to get started with market research? The Office of Economic Development has relevant small business resources available to you.

Business Research: Go where you want to be!

How do you decide where to build, rent or work? Will your business depend on foot traffic or online sales? With your Dallas Public Library card you can access online databases including Demographics Now that can help you analyze what areas you can target for your location or marketing based...