Tag - branding

What’s in a name?

What’s in a name? When it comes to naming your business, the better question might be “what’s not in the name?” After all, the company we know as Apple is Apple. Not Apple Computers. Not Steve Jobs’ Apple. Microsoft? Again, just Microsoft: not Bill Gates’ Microsoft. Many other companies follow...

Visions, Missions and Goals–Oh My!

How do you define a Vision, Mission and Goal? Do you use them interchangeably? Learn the difference between these terms, and find resources to help you develop your small business' vision and mission statement.

Doing Business As: A County Clerk Story

Where is the county clerk and what does it have to do with my starting my business? In addition to numerous other responsibilities, the Dallas County Clerk is where you register your Doing Business As, DBA or Assumed Name Certificate.

Startup Week is Here!

Dallas Startup Week is a free, five-day celebration of our community that builds momentum and opportunity around entrepreneurship.

Choosing a Business Name: Introduction to Trademark

Get a better understanding about what and why to trademark your business name with an introduction on basic trademark terminology. Also, find out where to go to find more in-depth information from your home office or in person at the Patent and Trademark Resource Center on the 6th floor of...